VIVE Church is based in the Bay Area and reached out for help in updating their brand to something bolder and more modern. I worked closely with staff on this rebranding, starting with a brand audit and provided overall recommendations, created a new logo, and redesigned the website (which involved switching platforms to Squarespace).
As the only in-house designer, I created many layouts, illustrations, print materials, product and lifestyle photography for the ecommerce and retail teams.
Joe Chocolates is a company based in Seattle, WA, creating specialty flavored, locally sourced chocolate-coated espresso bark.
As part of the founding team which brought JC into top 16 in the 2016 Business Plan Competition, I created all brand/visual assets. Through consumer and market research and rapid product prototyping, the company was profitable within the first few weeks of sales.
Joe's is sold on Amazon, in select Nordstrom e-bars, Bartell's, Made in Washington, and many other local partners.
A digital publication focused on conscious consumerism and sustainability. This inaugural issue is themed on sustainable fashion companies, with content I curated from print and web sources.
Ada is a coach that helps people prepare, overcome, and reflect on high stress situations. Incorporating elements of cognitive therapy and journaling, she helps people with different levels of anxiety cope and with external expression of emotions.
We were challenged by the Microsoft Design Expo over 10 weeks to create a Conversational User Interface (CUI) that demonstrates the best qualities of human-computer symbiosis.
Team: Emily Phan, James Pai, Tingwei Chang, Jessica Chow, Natalee Ouzts
Role: Research, copy/writing, visuals
Every year, the UW design class is in charge of executing their show – with branding, logistics, promotion, curation, production. I co-led the environmental team, organizing and delegating our vast responsibilities to bring our vision to life – from decorations, floor plan, installation posters, business cards, you name it.
Zero Violencia works with local partners in Paraguay to prevent violence by improving children’s life skills, promoting gender equality, and shaking up cultural norms that support violence.
F & Co. is a company created to re-pitch feminism to the public and is always on the lookout to hire entry-level feminists! Qualifications are minimal, and the benefits are amazing – there's a position for everyone on Earth.
That was the pitch for our senior capstone (in collaboration with Stephanie Zabala, Mathilde Gilling, and Annie Pyle), inspired at a point of frustration with society and in the midst of an all-consuming post-grad job hunt.
We developed a story using infographics for a one-page scrolling website, after compiling research on the new Seattle $15 minimum wage law. I took on the role of developing and organizing the storyline and content, editing visuals, and all coding.
Team: Christine Chung and Renee Chang
Length: 10 weeks
* Note: Site is temporarily down! Will be fixing it soon.
The Veritas Forum is a non-profit which works with students and faculty on college campuses to host forums and discussions on questions of philosophy, religion, science. I work closely with them on various marketing and fundraising efforts.
After 4 weeks of extensive research on the current U.S. consumer market and retail trends, I created a final presentation for Gibson Innovations (formerly Philips). This poster highlights my primary points from the deck, which I summarized by developing proposals for future packaging and marketing.
A new mobile experience for Seattle Art Museum visitor, with different features for members and nonmembers. Using Sketch, Marvel, and Pixate to prototype, I created user pathways and explored a fun and new visual style for the SAM.
If the prototype isn't showing up, click here.